Staying Green With SunChips

One of my favorite ad's this year was Juniper Park's "One Small Step" for SunChips.


Our Small Step from Juniper Park on Vimeo.

I really loved the idea of the biodegradable bag and how Juniper Park illustrated this to consumers. Recently I read on Marketingmag.com that Frito Lay, SunChips' parent company, was discontinuing the biodegradable bag due to customer complaints over the noise. I was  disappointment since this new bag was such an innovative move for the company. However, I was pleased to read that Frito Lays Canada is keeping the new bag.

Frito Lays Canada has a launched a communications campaign to tell Canadians that the biodegradable bags are here to stay and if the bag is too noisy Frito Lays will send you a free pair of earplugs. The campaign features a public service announcement explaining the company's choice to keep the bag. The PSA also directs viewers to a Facebook page to express their opinion.

This campaign is a great use of a PSA and social media. The PSA gets the message out and explains the company's actions. The Facebook page allows for consumers to voice their opinion and inreturn the company will responsed  by sending the dissatisfied consumer a pair of ear plugs.

Some times it's the simplest campaigns that get the message out and consumers involved.