Often, when I read books about culture or media I am bored, but The Age of Persuasion is different. It is informative and interesting.This book is a must read for anyone interested in advertising, media, and culture.
Wednesday, November 17, 2010
Reading List: The Age of Persauasion
Recently I picked up a copy of The Age of Persuasion: How Marketing Ate Our Culture by Terry O'Reilly and Mike Tennant, and I am really enjoying it. The book gives a historical interpretation of the rise of advertising and its lasting impact on culture, as a history nerd I love this element.
Often, when I read books about culture or media I am bored, but The Age of Persuasion is different. It is informative and interesting.This book is a must read for anyone interested in advertising, media, and culture.
Often, when I read books about culture or media I am bored, but The Age of Persuasion is different. It is informative and interesting.This book is a must read for anyone interested in advertising, media, and culture.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment