This week I stumbled upon Ad Age's Viral Video Chart. This a great weekly round-up of what is popular around the web. The top rated video on the list is Skittles "Touch the Rainbow." This series of videos are fun and offer an interactive element for the viewer. It allows the viewer to become part of the ad in unexpected ways.
Topping the list are some other interesting videos including Air New Zealand's "Mile High Madness."
The Ad Age Viral Video Chart will be a weekly stop on my growing list of must reads.
Tuesday, April 12, 2011
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