Looking for something to waste time? Something to replace the endless hours you spend on Facebook? Maybe something to make your Facebook experience a little more exciting? Maybe something to blast away at the annoying status updates from those Facebook friends you just can't bring yourself to delete? Well space cadets, M&Ms has just the thing for you!
I can picture many friends sitting at their desk blasting away at their Facebook page and then running out to grab a pack of M&Ms for their 3pm snack attack.
Start your mission here.
Friday, February 18, 2011
Wednesday, February 9, 2011
"Paper Tigers" vs. The Internet
I use to be a dedicated reader of The Globe and Mail. I would attempt to read it everyday cover to cover, well with exception of the sports section. Maybe I had more time back then, or maybe I have come to discover that it's cheaper if I check out news online, heck I find I see more interesting news articles posted on Facebook and Twitter than I find scanning online news websites.
In the recent article "Paper Tigers", Marketing Magazine addresses this very issue. This year it is expected that online ad spending will surpass print ad spending. It is forecasted that $ 2.2 billion will be spend on online advertising and only $ 2 billion on print advertising. It seems I am not the only one who feels that I can get my news else where and the advertising world has noticed.
In this article Marketing Magazine offers newspapers eleven strategies and tactics to keep pace in 2011. One tactic is to follow The New York Times and charge for online content. But I think the real way for traditional media to stay in the game is to follow the crowd. In the article Marketing Magazine recognizes that for print media to stay current they have to follow the crowd. Newspapers need to go beyond the banner, go social, and develop new apps.
Incorporating more online elements help to engage readers and attract new audiences. Marketing Magazine cites The Star Media Group (a division of TorStar) as an industry leader who introduced the "Double XL" box. The "Double XL" is an online ad format that allows the advertisement to expand outward into the web page. This pushed the envelope and helps advertisers implement new ideas.
Going social and developing new apps allows for newspapers, which are often seen as traditional, to develop a new identify and stay current. This allows newspapers to connect with current audience and appeal to a new, younger generation of readers.
"Paper Tigers" is a great overview of problems facing tradition media and offers some great solution, however, I think it misses on one point. Anything that newspapers do needs to be big, and by big I do not mean expensive. Newspapers need to join in the conversation and provide important content in an innovative way. By doing this it will capture a new audience and impressive advertisers.
In the recent article "Paper Tigers", Marketing Magazine addresses this very issue. This year it is expected that online ad spending will surpass print ad spending. It is forecasted that $ 2.2 billion will be spend on online advertising and only $ 2 billion on print advertising. It seems I am not the only one who feels that I can get my news else where and the advertising world has noticed.
In this article Marketing Magazine offers newspapers eleven strategies and tactics to keep pace in 2011. One tactic is to follow The New York Times and charge for online content. But I think the real way for traditional media to stay in the game is to follow the crowd. In the article Marketing Magazine recognizes that for print media to stay current they have to follow the crowd. Newspapers need to go beyond the banner, go social, and develop new apps.
Incorporating more online elements help to engage readers and attract new audiences. Marketing Magazine cites The Star Media Group (a division of TorStar) as an industry leader who introduced the "Double XL" box. The "Double XL" is an online ad format that allows the advertisement to expand outward into the web page. This pushed the envelope and helps advertisers implement new ideas.
Going social and developing new apps allows for newspapers, which are often seen as traditional, to develop a new identify and stay current. This allows newspapers to connect with current audience and appeal to a new, younger generation of readers.
"Paper Tigers" is a great overview of problems facing tradition media and offers some great solution, however, I think it misses on one point. Anything that newspapers do needs to be big, and by big I do not mean expensive. Newspapers need to join in the conversation and provide important content in an innovative way. By doing this it will capture a new audience and impressive advertisers.
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