A few weeks ago this video started appearing around the web.
Given GJP success, it seemed unlikely that the agency was closing. Fast forward to last Thursday, and GJP announced a rebranding. Yes, an advertising agency rebranding itself. So often, an agency will brilliantly assist its clients to rebrand, but rarely does an agency use the same genus to market itself.
GJP is being renamed and branded as Blammo Worldwide. In a article on Marketingmag.ca Allan Gee, co-founder and chairman, cites the changing media landscape for the the rebrand. As advertising and media changes with social media like twitter, myspace, youtube, facebook, and other site that are emerging at a rapid pace, Blammo understands the need to stay one step ahead. I am excited to see the works that is going to emerge from this innovative agency.
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