M&M's Go Interactive with Proximity to Find Red

When a company understands social media and uses it well it's exciting! M&M, with the help of Proximity, are paving the way for interactive social media campaigns with Find Red. Find Red uses Google Maps, Twitter, Facebook, Foursquare, and Sitckybits to find M&M's famous spokes candy, Red.




The genius of this campaign is that it uses various forms of media. The commercial is on the Find Red website, the Facebook page and Youtube. Print posters are located around the city with QR codes, so participants can get involved on their way to work or when your meeting up with friends. 

Find Red is an innovative use of social media. I am curious to Find Red and enter to win the grand prize, a 2011 red Smart Fortwo coup, but I am equally excited to see audiences response to the campaign.