Something is Brewing in Toronto

This week, September 20 to 26, is Toronto Beer Week. Yes, that is right, Beer Week. This first ever event is designed to celebrate and advance the craft brewer movement. Throughout the week there will be events all over the city, at participating bars, pubs, and venues. This is a great event to promote a product and various suppliers throughout the city.

I first heard about Beer Week from an advertisement in one of my favorite free publications, then saw a poster for it in one of my favorite pubs, and then I shared this information with my friends, who were equally as interested. Now we are coordinating schedules to check out a least an event, or two. Beer Week appeals to us. We like doing new things, are interested in trying new things, and love things with free give always.

Beer Week is using a passport to advertise events and encourage people to visit participating locations. Those interested can download passports online or pick them up from participating locations. The passport contains information about Beer Week events and gives participants chances to win various prizes. All people have to do is drop their passport in a ballot box at a participating locations. The idea of having a fun element, such as the passport, really appealed to my friends and it made them eager to check out a few events throughout the week.

Toronto Beer Week could be a great way for craft breweries to showcase the quality of its beer. Also, some events are educational, so they allow for people to learn more about craft beer. All around Beer Week seem like a great marketing strategy for craft brewers to connect with its audiences.

For more information check out the Toronto Beer Week site:
Toronto Beer Week

Now Magazine also has a great feature outlining some interesting events:
Now Magazine

Cheers!