Commercial Break

I have always been a person who loved commercials. I think my love for them started when I was younger and hated turning the channel, or leaving the room, during the commercial break. Back then, it had more to do with not wanting to miss what happened to Zac and the gang on Save the Bell.

But since then, I have grown up and learnt a thing or two about public relations, marketing, and advertising. This knowledge has developed into a new found respect for commercials. Most commercials I like because of the genius of the creative. The idea that went into making such a unique advertising campaign intrigues me. Other commercials I love because of the graphics. Today there are a few commercials out there that are movie worthy. I mean that these commercials as so epic that I forget they are commercials and instead I am drawn in.

Here are two of my favorite commercials. The first is an epic Sapporo commercial. The other is Kotex’s sarcastic response to its competitors.


Legendary Biru


Apology.


For this legendary commercial Sapporro Beer Canada hired Dentsu Canada. This commercial makes you take notice and watch the commercial. It draws you in and makes your forget “its just a commercial”. There is a website that accompanies the campaign, but the real genius of this commercial is the incredible graphics.

JWT, New York made Kotex into a revolutionary feminine hygiene company by making a joke out of its competitors advertising. The Kotex commercial is simple. It makes a point to be different, because of this it is memorable.

These are just two of the commercials that I think do a great job of advertising.