I am not always the biggest fan of social media. When a company adds social media, or a YouTube video, to its latest and greatest marketing campaign it does not always achieve its goal. Sometimes traditional marketing and advertising add more value to a campaign and deliver a higher return on investment. When a company focuses on the message, the creative, and the copy it can create a great connection with its audience, regardless of the medium.
I love social media and interactive media when it's done well. Two great interactive videos that I love are Arcade Fire's The Wilderness Downtown and Tipp-ex's A Hunter Shoots a Bear. (Now, I know, the Arcade Fire video isn't an advertisement, but isn't a music video basically an advertisement for the band and the album? I would argue yes.) These videos are great. They allow the participant to interact, add their own information and see what the video produces. It is amazing what both videos accomplish. Both videos amazed and entertained me, made me remember the product and video, and now I will recommend it to my friends on Facebook.
Check them out for yourself:
The Wilderness Downtown
Hunter Shoots a Bear
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