Ads I Love.

Lately I have been trying to decide what my favorite in-market ads are. I must say this task ended up being  harder than I
thought. But I have narrowed my list down to two brands that are doing some great work.

Chevrolet is Driving Our World Forward: 

I have never been a huge fan of Chevy (growing up my parents drove Fords), nor a huge fan of car ads. But as I get older and the thought of buying a car becomes an unavoidable task, I find myself taking notice of car ads. Recently, I noticed the youthful and fresh feel of Chevrolet Canada and and their massive launch of  three new cars: the Volt, the Sonic, and Orlando.

The commercials feature quick cuts and urban landscapes, which is designed to appeal to a younger, urban demographic. The print ads achieve this same youthful feel by incorporating small squares that show the fresh energy and urban landscapes featured in the commerical. 

Inline with this young, fresh feel Chevy has launched its 100th anniversary campaign.

Chevrolet Canada's ads are all on brand and inline with their current brand behavior. The continuity between the ads, and across mediums, is impressive. 

In the US, Chevrolet is using the same tagline, "Driving Our World Forward", but the 100th anniversary collateral  is taking a different tone and has even stirred-up some controversy.

Toblerone Was 3D First 

Currently Toblerone is taking advantage of the popularity of 3-D movies to make their product cool, hip, and trendy again. For a chocolate bar company this is a great approach. Take a fun product and make it fun again. 

Both the Chevy and the Toblerone ads take a new approach to marketing the product. The commercials are on brand and do not stray far from the brand's history or brand behavior.