Volkswagen Canada Wants Your Help To Make A Commercial

I am a big fan of social media. I am not a fan of using social media for the sake of using social media. When using any form of media it should add substance and value to the brand and its audience. This means that social media may not be suitable for all brands, products, and campaigns.

Currently, one of my favorite uses of social media is the current  "Drive Until..." campaign by Volkswagen Canada and Red Urban Canada.Currently this campaign features two commercials.

 

The first commercial shows a man driving around until he finds courage...

 

...and the second shows the same man driving until it's time.

For the third commercial in the series Volkswagen Canada is asking Canadians for help.Volkswagen is asking its audience to give input on everything from the idea, the script, the car, and the cast. Interested fans can post their thoughts and ideas on Volkswagen's Facebook page. This allows its audience to become part of the process and to connect with the brand, and its products, in an interesting and unusual way. For the people's car company this is a great way to connect with its audience.